Step in through the fog,walk out into the clearing.
We bring the enquiry in and carry it through to the invoice. Website and SEO to get found, MetalSales and MetalField to price, make and install, custom builds when the off-the-shelf product won’t do.
What we put online, what we publish, what we build.
Websites & acquisition
Website, organic and local SEO, trade content and Google Ads. Four levers held together, because apart they contradict each other.
MetalSales
Quotes, invoices, sites, field and AI together in one platform. Marius reads your history, suggests, checks. You stay in charge.
MetalField
The field in the installer’s pocket. Schedule, GPS check-in, installation sheets and photos, synced to the office in real time. No double entry.
Marius
Our in-house AI. Describe the job, it finds your own items, builds the quote and hands control back. By text, by voice, or from a photo.
Custom builds
When the off-the-shelf product won’t do, we build. Bespoke ERPs, integrations, internal agents, delivered in steps and documented every move.
Four construction trades, one chain.
From the first Google search to the final account, contractors who fabricate before they install all follow the same sequence. We cover the whole of it: the site that brings the enquiry in, the tools that carry it through to the invoice.
Metalwork & locksmithing
Getting found on "metalworker + town", then carrying the load: bills of quantities, workshop, installation, interim applications.
Structural steelwork
Getting onto the tender list with visible references, then tracking the piece: bill of materials, EN 1090, erection, handover.
Facades & aluminium joinery
Local visibility and project case studies, then the mark held from take-off to handover, systems-house order included.
Balustrades, staircases & ornamental metalwork
A lot of small jobs: the site brings them in, the software stops them costing more than they return.
Four movements to put a tool to work.
No rip-and-replace. We observe, we build around your vocabulary, not the other way around. The tool runs alongside your team before it takes the wheel.
Observation
Two weeks reading your data and rituals. We map what gets decided, where, by whom.
Shaping
We build around your vocabulary. ERP, CMMS, MES, files, AI where relevant.
Going live
The tool runs read-only, alongside the team. We compare its proposals to your decisions, 30 days.
Iteration
You progressively open up actions. Every step is documented, reversible, measured.
Construction does not need one more piece of software, it needs someone who speaks its vocabulary.
We start by watching how you price, make and install; everything else comes after.
What exists, we edit as a product. What is missing, we build. What is useless, we do not sell.
A tool that saves no time in its first month has no business on site.
Tell us what you want to make legible.
30 minutes, no slides. We start from your chain, find one precise spot where a tool would save time. If it doesn’t hold up, we’ll tell you.